Immersive Entertainment: The Reconstruction and Value Analysis of Chinese Mythology

Abstract

As an integral part of Chinese culture, Chinese mythology embodies rich historical, cultural, and philosophical connotations. With the accelerated development of the cultural and creative industry, Chinese mythology, with its rich content, imagery, and narratives, has gained favor among practitioners. It is deconstructed and reshaped in contemporary contexts, showing a trend of pan-entertainment in the field of cultural consumption. The immersive real-scene entertainment industry, a nascent sector in China with just over twenty years of development, utilizes advanced technologies to create multi-sensory immersive experiences. This medium, following films, theater, and games, serves as another high-quality, high-density information dissemination channel and has unique advantages in the re-creation of original Chinese myths. This study explores the development of Chinese myths such as "The Legend of the White Snake" and "Dunhuang Feitian," analyzing immersive entertainment cases like "Seeking the Realm of Dunhuang - Digital Dunhuang Immersive Exhibition." Through textual analysis and comparative investigation, it examines the current status and future prospects of real-scene entertainment, and the historical tracing and restoration of Chinese mythology that can be achieved via the industry.