How to expand the thermos cup market through network publicity and product positioning

Abstract

With the steady growth of the global stainless steel thermos cup market, social platform marketing plays a key role in enhancing brand influence and product sales. Through the study of Standly's case, this paper first describes the strategy of making thermos cups into "fashion accessories", and Stanley has achieved remarkable market expansion by increasing the attention of female consumers; Then, the actual effect of this strategy is analyzed, that is, the sales volume of its star product Quencher series has increased greatly. Finally, suggestions on using new technologies and social media marketing are put forward to meet the needs of consumers and enhance brand influence. It is concluded that continuous innovation and optimization of market positioning are the key to maintain the leading position in the competition of vacuum flask industry. Research on marketing strategy is very important for enterprises to succeed in the rapidly changing market. It can not only help enterprises identify market opportunities and optimize resource allocation, but also meet customer needs, enhance brand influence, and ultimately promote the sustainable development and growth of enterprises.