Analysis Of the Future Development Trend of Marvel Superhero Movies: An Empirical Study Based on Time Series Method

Abstract

With the expansion of the global entertainment market, Marvel superhero movies have had a significant impact on modern culture. Superhero movies have gained a wide audience with their unique themes, exciting plots, and visual effects. However, factors such as aesthetic fatigue and the pandemic have led to poor performance in recent years. This study aims to predict the future trend of superhero movies through time series analysis, providing decision-making basis for film and television companies. This article adopts a review study, ARIMA model time series analysis, and second-hand data analysis to predict using indicators such as historical box office, Tomatometer, and Audience Score. Research shows that superhero movies maintain a strong development trend, thanks to advances in digital technology and visual effects, as well as continuous exploration of new content. It’s thrilling, humorous, and righteous themes continue to attract loyal fans. New elements such as superheroes with different identities also attract new audiences, indicating that superhero movies will continue to develop.