Psychological impacts of packaging aesthetics of chocolate and its effects on consumer purchasing decision
DOI:
https://doi.org/10.54097/gxfx4x66Keywords:
Chocolate, packaging, consumer purchasing decision, chocolate market, color psychology, background image, information label, marketing strategy, brand identity, consumer behavior, and visual perception.Abstract
This essay investigates the psychological impacts of packaging aesthetics on consumer purchasing decisions, specifically in the chocolate industry. The global chocolate market is highly competitive, necessitating brands to distinguish themselves through effective packaging strategies. This study explores three key elements of packaging aesthetics: color, background image, and information label, and their influence on consumer behavior. This research contributes to understanding how packaging aesthetics can be optimized to influence consumer choices in the chocolate market.
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