Analysing the Global Marketing Strategies of Major Film and Television Studios: a Case Study Based on Marvel

Abstract

This article turns the focus to American Marvel, an internationally renowned IP marketing practitioner. In today's increasingly competitive film market, the successful application of film brand marketing strategies plays a vital role in the prosperity and development of the film industry. With the growth of the global population and the improvement of consumption levels, the film and television industry has evolved into the world's most popular One of the most popular cultural and entertainment areas. In the next few years, it is expected that the scale of the global market will continue to expand, with broad development prospects. Through effective marketing strategies, large-scale film and television can already attract the attention of many viewers, increase the income of film and television companies. For example, the movies launched by the company have successfully achieved brand communication and promotion, and the stable movie style has become a unique and identifiable label for the Marvel movie brand. In this context, this article will flexibly Using literature analysis and the SWOT model, the role of SWOT is further explained. The results of this marketing strategy help identify the company's strengths and identify weaknesses to further improve the company's competitiveness.