Research on the Marketization and Globalization Development Model of Cultural and Creative Industries: Analysis Based on the Globalization Development of Musical Theatre

Abstract

This paper discusses the marketization and globalization of cultural creative industry and takes China's musical industry as the research object. In recent years, with the vigorous development of the cultural market and the improvement of the audience's appreciation level, people pay more and more attention to the cultural creative industry. This article also analyzes the challenges facing the industry, including the lack of professional creative talent, standard scriptwriter and professional production team. It also explores the emergence of innovative modes of production, such as cross-border collaboration and audience-oriented creativity, which have contributed to the sector's progress. In addition, the paper discusses the impact of globalization on industry, and emphasizes the increasing importance of international product influx and copyright acquisition. Finally, this study aims to provide profound insights into the future trends and prospects of China's musical theatre industry and valuable recommendations for its sustainable and healthy development in the world.