Research On Marketing Strategy of Social Media Platform: A Case Study Based on Tiktok

Abstract

In the context of the digital age, the frequency of using social media platforms in people's lives is increasing. This paper discusses the market overview, marketing strategies, success reasons and future prospects of Tik Tok as a new social media platform. The research methods include literature review and empirical analysis. The literature review section provides theoretical support for subsequent case analysis based on previous research results; Through specific cases and data, the empirical analysis shows the marketing strategies of TikTok as a representative of social media platform in different market environments. This study aspires to deliver valuable insights and strategic lessons for businesses and digital platforms by meticulously examining TikTok's digital marketing strategies. By delving into a profound analysis and offering a holistic assessment, this research endeavors to furnish substantial empirical evidence and theoretical frameworks. These contributions aim to deepen the comprehension and academic discourse surrounding TikTok's influence and competitive edge within the dynamic global social media landscape. Furthermore, the findings are anticipated to inspire innovative approaches to digital marketing, emphasizing the significance of adaptive and data-driven strategies in today's interconnected digital ecosystem.