A study on media and information and traffic convergence in the digital age on consumption

Abstract

The digital age is the age of productivity innovation. It is the era of industrial transformation and market development to satisfy the public's eyeball economy. Under traditional productivity, new products are often produced and introduced to the market and the public accepts and adapts to the new products, and those products that are not accepted by the public will be eliminated by the market. Now, in the emerging digital era, through data and its analysis, the product and market have begun to analyse the user and market pain points, according to user data to design and develop products for the needs of the user to enjoy at the same time for the data and traffic payment. This is "information consumption" and "data consumption". Poor information is the tool to make money in the current era. How to grasp the information and data of the user group and consumer demand becomes the key. Emerging media is the key to unlocking users' needs. The purpose of this study is to find the role of this key in the integration of information and traffic into consumption. The significance of this study is to deduce the relationship between media and the convergence of information and traffic to consumption in the digital age by analysing the case of the company. The result of this study is that the digital era has created advanced productivity, and the development of productivity has led to innovations in the means and tools of the media industry, which have contributed to the development of user needs. The media is the key to creating and capturing the needs of user groups. It is also the cornerstone for creating "information consumption" and "traffic consumption".