Research on the Integration of Green Finance and Rural Revitalization Assisted by Banks: A Case Study of "Village Huizhou"

Abstract

In recent years, China the country has issued several policies to increase the support of commercial banks for rural revitalization. In addition, Huizhou architecture belongs to intangible cultural heritage. Therefore, the Mount Huangshan Branch of the Agricultural Development Bank of China proposed the "Village Huizhou" project, mainly to drive the development of the local economy and increase people's income to finally achieve rural revitalization. According to the PEST model analysis, this scheme is feasible. The bank helps the development of culture and tourism, which not only drives the economy of Mount Huangshan but also promotes the repair and protection of villages. It is also a reference for other regions. At present, the project is gradually expanding, so the bank needs to continuously strengthen cooperation with the government and conduct research on local green finance needs. In the future, banks can increase their credit support and loan issuance efforts, further strengthening their support for rural revitalization strategies. With the joint efforts of the government, banks, enterprises, collectives, and villagers, this project aims to achieve financial empowerment for rural revitalization, integrating the protection of traditional culture with modern economic development. The "Mount Huangshan Model" formed by the project can continue to expand the province and even the whole country in the future, to accelerate the process of national rural revitalization.