Analysis of Development Strategy of Building Decoration Industry under the Background of Downward Development of Real Estate Economy

Authors

  • Lu Pan

DOI:

https://doi.org/10.54097/z9kj9763

Keywords:

Real estate economy; building decoration industry; development strategy.

Abstract

This article explores in depth the development strategy of the building decoration industry under the background of the downturn in the real estate economy. Faced with challenges such as reduced demand, intensified competition, and rising costs brought about by the adjustment of the real estate market, the construction and decoration industry urgently need to formulate and implement effective development strategies to cope with current difficulties and seek long-term development. This article first analyzes the current situation of the industry and points out the specific impact of the downturn in the real estate economy on the industry. Then, this article elaborates in detail on the development strategies that the construction and decoration industry should adopt during the downturn in the real estate economy. Finally, conclude and provide recommendations as well as prospects. With the advancement of national policies and the upgrading of consumer demand, the building decoration industry will usher in new development opportunities and continue to move towards green environmental protection, intelligence, and personalization.

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References

[1] Fen Tiang. Analysis of the current situation of china's real estate economy based on the theory of balance sheet decline: taking listed companies in the real estate and construction industry as examples. Construction Economics, 2024, 45 (09): 78-84.

[2] Chen Junye . Research on development strategies of construction and real estate economy under the new situation. China Industry and Economics, 2024, (14): 56-58

[3] Xie Weihua. Research on development strategy of QLM decoration company. Dalian Maritime University, 2023.

[4] Li Xiangming. Development strategy research of shenzhen building decoration group Co., Ltd. Yanshan University, 2020.

[5] Yan Yan, Haixia Yuan, Kun Zhang, et al. A brief analysis of the deep adjustment and transformation development of china's real estate industry. Real Estate World, 2023, (03): 4-9

[6] Chen Yunqing. How to do a good job in supply chain management for enterprises in the trillion yuan era of photovoltaics. Chinese Businessman, 2023, (06): 70-71

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Published

24-12-2024

How to Cite

Pan, L. (2024). Analysis of Development Strategy of Building Decoration Industry under the Background of Downward Development of Real Estate Economy. Highlights in Business, Economics and Management, 46, 196-202. https://doi.org/10.54097/z9kj9763