Vol. 46 (2024): 5th International Conference on World Economy and Project Management (WEPM 2024)

December 21-22, 2024 | Singapore

Editors: Darnell Masefield, Quanli Lin

ISBN: 979-8-89183-117-9

Published: 24-12-2024

Preface

Preface: 5th International Conference on World Economy and Project Management (WEPM 2024)

Darnell Masefield, Quanli Lin

I

Articles

Exploration and Evaluation of Ctrip's Current Strategies Based on Strategic Decision Analysis Tools

Yicheng Wang

1-5
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The Influence, Selection, and Management Strategies of AI Empowered Platform KOLs: A Case Study of Xiaohongshu

Hengrui Gong, Yueming Ma, Jiehong Peng

6-12
- PDF
Analysis of Optimization for the Semi-Hosting Model in Cross-Border E-Commerce Platforms: A Case Study of Temu

Guangchen Ma

13-19
- PDF
Strategy Analysis of Enhancing User Stickiness on Online Karaoke Platforms ---Taking We Sing as an Example

Xibei Dong

20-27
- PDF
Content Ecosystem Construction of Soul App: Analysis based on User Behavior

Jiayi Su

28-33
- PDF
Research on UberEats by AI Self-Driving Cars

Siyu Cheng, Lingzhou Gu

34-40
- PDF
Psychological Analysis of the Audience of TikTok Popular Content

Boyu Yan

41-46
- PDF
Analysis of Optimization Strategies for Tesla's Cost Management

Xiwang Gao, Hong Jing, Huaiyu Zhang

47-52
- PDF
Analysis of New Media Marketing Strategies for Sports Brands - A Case Study of Nike

Dingfeng Ding, Zihan Yu

53-57
- PDF
Linking Viral Marketing to Brand Awareness: The Case of Red Bull

Qinyao Zhang

58-64
- PDF
From Attraction to Dependency: The Inducing Traps of GACHA Mechanisms in GACHA Games and Their Impact

Haohan Yuan

65-70
- PDF
The Impact of Cross-border Co-branding on the Stickiness of Brand Loyalty and Users: Take the Co-branding of Daomu

Shuonan Li, Yue Ying, Yunuo Zhang

71-76
- PDF
Emotional-driven: The Function of Experiential Consumption in Improving Consumers' Purchase Intentions —— Take JELLYCAT as an Example

Ji Cai

77-83
- PDF
The Impact of Brand Image Building on Consumer Decision-making: Taking the Milk Tea industry Represented by Mixue Ice Cream Tea as Example

Xinru Pang

84-89
- PDF
Discussion and Innovation of Content Marketing Based on User Portrait Generation -- Taking Salomon as an Example

Yuxi Zhao

90-95
- PDF
Celebrity Endorsements Driving Brand Growth and Consumer Behavior Insights: A Case Study of Miu Miu

Shiyue Chen, Ruoxi Wang, Rui Wang

96-101
- PDF
The Influence of Product Personification on Consumer Emotional Connection and Purchase Intention —— Take MIXUE as an Example

You Li, Yaqi Liu, Wenjie Zhou

102-106
- PDF
Brand Construction and Promotion Strategy of Second-hand E-commerce Platform: An Example of Xianyu

Yurui Wei

107-112
- PDF
Analysis of the Influencing Factors and Consequences of E-commerce Return Rate

Peikun Jiang

113-119
- PDF
Cultural Creativity and Market Response in Cross-border Co-branding: An Application of Cultural Marketing Theory

Xuan Wang, Xinqi Zhao, Yiran Zhao

120-125
- PDF
Interaction with Consumers in Brand Community Influence and Enhance Brand Loyalty- A Case Study of Lululemon

Haoxuan Zhang

126-130
- PDF
The Role of Green Marketing in Enhancing Corporate Brand Image: Tesla

Minxin Yuan

131-137
- PDF
Research on the Integration of Localized Communication and Marketing Strategies of Global Brands in a Cross-cultural Context: Taking Starbucks as an Example

Chang Shu

138-142
- PDF
Analysis of User Acquisition, Brand Building, and Marketing Strategies for Love Mobile Games Based on Motivation Theory: A Case Study of "Love and Producer"

Sitong Chen

143-149
- PDF
An analysis on the Relationship between Diversified Product Lines and Brand Loyalty in the Ice Cream Industry —— Taking Dairy Queen Ice Cream China Company as an Example

Yanyan Chen, Haotian Qian, Yu Zhu

150-157
- PDF
The Effect of Social Media Advertising on the Promotion of Fashion Brands: The Case of Fashion Nova

Yuxuan Chen, Lesi Xu

158-162
- PDF
The Way of Communication Strategy Empowering Market Layout and Consumer Awareness in Sinking Markets: The Example of Pinduoduo

Tianyi Bai

163-167
- PDF
A Study of the Role of Psychological Contract in the Interaction between Consumer Loyalty and Brand Satisfaction: A Case of Starbucks

Yicen Gu, Yixiao Liu

168-172
- PDF
Analysis of Factors Influencing Consumer Trust in Live E-commerce

Yanbo Zhang

173-178
- PDF
The Impact of the Belt and Road Initiative on Regional Economic Disparities: Dual Effects of Infrastructure and Trade Openness

Haochen Zhou

179-186
- PDF
Research on IP Marketing Strategy Based on Emotional Ties: Linkage Analysis of Brand Loyalty and Social Media Interaction--The Case of Lina Bell

Chaobo, Yuxiang Fang, Yuchen Sun, Qing Xiao

187-195
- PDF
Analysis of Development Strategy of Building Decoration Industry under the Background of Downward Development of Real Estate Economy

Lu Pan

196-202
- PDF
The Impact of Trade Wars and Protectionism on the Global Economy: A Sino-US Perspective

Jiahao Xu

203-208
- PDF
Research on the Influencing Factors of Consumer Perceived Value on the Purchase Intention of New Energy Vehicles

Denghao Yang

209-214
- PDF
Research on the Application of AR Technology in Brand Marketing

Yanshu Jin, Qihan Xu, Yuhe Zhang

215-219
- PDF
The Impact and Pathways of Digitalization on the Development of the Fashion Industry

Enen Wu

220-225
- PDF
The Influence of the Belt and Road Initiative on Cross Border E-Commerce

Xuewei Qian

226-232
- PDF
Exploring the Dual Impact of Green Bond Issuance on Corporate Financial Performance and Environmental Performance - The Case of BYD

Yuan Yuan

233-239
- PDF
Macroeconomic Impact of Infrastructure Investment in the United States

Zihang Liu

240-245
- PDF
Research on Delayed Retirement Policies Amid the Trend of Population Aging: Challenges and Countermeasures

Jiawei Huang

246-250
- PDF
The Impact of Sufficient Infrastructure Investment on Regional Macro-economy – Taking California High-Speed Rail Project vs LaGuardia Airport Reconstruction Project as Examples

Wenyuan Wang

251-257
- PDF
Comparison and Optimization Strategies of New Energy Vehicle Industry Policies in China and the United States

Yiyu Zhou

258-264
- PDF
Research on the Relationship between Loyalty and Willingness to Work Overtime of Post-2000 Employees

Jiani Zhang

265-271
- PDF
The Application and Impact of AI in Human Resource Management

Yunchu Zhang

272-276
- PDF
From Green Innovation to Sustainable Development: The Path and Challenges of Improving Corporate Performance

Xiaohan Yu

277-282
- PDF
The Correlation Between Different Country Stock Market Indices

Tianyang Wang, Guangyi Xu

283-286
- PDF
Striking a Balance: Navigating Economic Growth and Environmental Protection Amid Climate Change

Laien Wang

287-292
- PDF
Threads of Transformation: Prerequisites and Sustainable Economic Strategies for T&A-Catalyzed Industrialization in Emerging Nations

Elise Harmony Zhang

293-305
- PDF
Research on Strategic Alliance Conflict Issues Based on the GMCR Model

Xinming Yi, Jing Yu

306-317
- PDF

Vol. 46 (2024): 5th International Conference on World Economy and Project Management (WEPM 2024)

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