Research on the Present Situation and Optimization Path of the CBA Sports League Business Model

Abstract

The Chinese Men’s Basketball League (CBA) creation during the 1995-1996 season opened the prelude to the professionalization of Chinese men’s basketball. On this basis, Chinese basketball has been reforming the basketball professionalization system for more than ten years, and its effect is obvious. The development of professional basketball in China has also led to corresponding exposure to the basketball industry. Especially in recent years, the vigorous development of China’s socialist economy has provided a good external environment and economic basis for professional basketball. With the deepening of basketball professionalism in China, state-owned enterprise owners, well-known foreign companies, and private enterprises that love basketball have gradually joined in. In addition, the clubs’ economic power has greatly increased. And the Chinese basketball market’s professionalization, industrialization, and socialization have taken shape. While the CBA has come a long way, its professionalism is unmatched in the National Basketball Association. The CBA imitates the NBA to some extent, so adopting the successful market development experience of the NBA can further promote the healthy development of basketball in China. By analyzing and comparing the business development and working mechanism of NBA and CBA, this article adopts advanced NBA theory, combines China’s national conditions and the current situation of CBA, paves the way for basketball professionalism with Chinese characteristics, and promotes the rapid development and expansion of CBA.