Influence of Postponement of the 19th Asian Games in Hangzhou and Countermeasures

-- A case study of Satellite Village in Chun’an County, Hangzhou, China

Abstract

The economic value produced by the sport has become an integral part of economic society. Hence, taking advantage of large-scale sporting events can rapidly improve the host city’s popularity, upgrade the construction of infrastructure, boost the development of city tourism, and increase the city’s international competitiveness. However, with the outbreak of COVID-19, the effects of holding sporting events to stimulate economic growth, drive relevant businesses, and promote the city’s image have faded. Both the government and investors require a reassessment of investment. In particular, the postponement of international mega-sporting events has had a substantial negative impact on participants and stakeholders already in the preparatory stage. By studying the construction and operation status of the 19th Asian Games Chun’an satellite village, the article produced the following outcomes: Actively introducing partners to lead regional operation can immediately fill the gap; By establishing an excellent cooperative relationship between investors and government, the enterprises can significantly reduce pressure; Improving product and service quality can efficiently enhance customers’ satisfaction and build the core competitiveness.