Causes of the decrease in viewership rate of the NBA All-star game

Henry Yuan Han Li

doi:10.54097/hbem.v4i.3560

Authors

Henry Yuan Han Li

DOI:

https://doi.org/10.54097/hbem.v4i.3560

Keywords:

NBA All-Star game, Competitiveness, Viewership rate

Abstract

The intensity of the NBA All-star game often determines the viewership rate, which also affects the revenue, demonstrating how many audiences are willing to spend time watching the exhibition. However, recent reflections from players and head coaches and data collected by media indicate that the competitiveness of the showcase is declining, resulting in criticisms and a reduction in the viewership rate. Numerous reasons and phenomena contribute to its downfall. Modifications to the processes and management of the NBA All-star are required in order to restore previous success and raise revenue.

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References

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