Social Media Marketing of “Sports Fan Economy”
DOI:
https://doi.org/10.54097/hbem.v4i.3563Keywords:
Social media, Sports marketing strategy, Fan economyAbstract
In the era with overall access to the Internet, the social media has provided sound conditions for marketing and development of sports fan economy. This paper summarizes the concept of sports fan economy, discusses the features of sports fan-related social media and demonstrates main marketing models and strategies of the sports fan economy. The paper also proposes a few possible marketing strategies based on sports fans’ consumption behaviors.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
