A Study of Factors Affecting Sales Volumes with the Example of Online Takeaway Milk Tea Stores

Abstract

In China, online takeaway platforms have gained significant importance in people’s lives following the wide access to the Internet and smartphones. Therefore, as the milk tea industry rose in China, online takeaway milk tea stores also gained increasing popularity. This paper focuses on potential factors of the monthly sales volume of online takeaway industries, including the average price, the customer rating, the number of positive comments, and the minimum fee. Thirty samples were taken from the thirty most typical online takeaway milk tea brands, and a multiple regression analysis was conducted. The multiple regression analysis results show that the number of positive comments has a significant and positive association with the monthly sales volume, and the other three factors show no significant relationship with the monthly sales volume. This result indicates that the feedback of customers should be paid more attention to compared to the other three factors when running an online takeaway milk tea store, and more factors should be analyzed in future studies to determine a more precise model for the monthly sales volume.