Analyzing Factors Affect the Comprehensive Evaluation of Smartphones

Abstract

With the continuous progress of modern technology and the more prevalent of smartphones, smartphones have become an indispensable part of people's lives. Nowadays, with a vast number of powerful and different-priced smartphones in the market, consumers always face many choices when purchasing. Through extensive document searching, key dimensions of factors of the evaluation process were identified by this study, including hardware specifications, system software, user experiences, pricing, and brand reputation. By using the descriptive statistics method, these factors are discussed in multiple dimensions, which analyzed the influence of hardware performance on user evaluation. The hardware and price of a phone have a vital impact on users' purchasing decisions. Brand building and word-of-mouth management are also crucial for phone manufacturers. Users tend to choose more cost-effective phones to get satisfactory performance and experience within a limited budget. According to the results of the analysis, mobile phone manufacturers need to consider many factors such as hardware performance, software ecology, brand awareness and price to fit user's needs. In addition, providing quality post-sales service and focusing on the balance between price and performance will help attract more consumers to choose its products. Understanding users' preferences of different factors for smartphones has important guiding meaning for manufacturers' marketing strategies and product planning.