Research on Olympic Games Hosting Strategy Based on Multimodal Analysis

Authors

  • Xilong Huang
  • Yanglin Fang
  • Guolei Zeng

DOI:

https://doi.org/10.54097/m7vpmx53

Keywords:

Olympic, AWP-EWM-TOPSIS, Cluster analysis.

Abstract

In order to study the impact of the strategy of hosting the Olympics in all seasons, the data of four indicators of latitude, temperature and suitability of the 36 host cities collected were used to calculate the rating of each city in different seasons by using an AHP-EWM-TOPSIS (AET) based model, and the ideal cities for hosting the Olympics in each season were derived in a hierarchical manner by coupling the most suitable cities for each season. It was found that using a strategy of hosting the Olympics in four seasons provides a significant economic boost(21.65%) to the host city, but it also results in a significant loss of reputation(-15.02%). Finally, to explore additional possibilities that could help solve the Olympic dilemma, we developed innovative strategies for multiple neighboring city clusters to host the Games. We collected the number of neighboring cities, available land area, GDP per capita, and carbon emissions for 36 core cities, calculated scores for each city cluster using AET, and used cluster analysis to identify the most suitable city clusters to host the Olympics, plus weighting to calculate new weights, concluding that this clustering model would improve the economy (3. 42%) and environment (6.57%) of the city clusters, but would also lead to a regression in reputation (-7.55%).

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Published

15-12-2023

How to Cite

Huang, X., Fang, Y., & Zeng, G. (2023). Research on Olympic Games Hosting Strategy Based on Multimodal Analysis. Highlights in Science, Engineering and Technology, 72, 1189-1194. https://doi.org/10.54097/m7vpmx53