Research on intelligent information system of user intelligent behavior data based on computer big data

Siyu Zhang

doi:10.54097/hset.v9i.1777

Authors

Siyu Zhang

DOI:

https://doi.org/10.54097/hset.v9i.1777

Keywords:

Computer, online shopping big data, artificial intelligence, shopping behaviour, Intelligent Information System.

Abstract

This paper collects and analyzes users' online behaviors through computer big data technology, uses computer big data intelligent analysis system to analyze users' online shopping behavior, and uses information-based data analysis system to detect consumers' online shopping needs under the e-commerce platform. The main technique used in this paper is the computer browser log mining method. In the user's click stream data, the function keys of Tmall and Taobao webpages are used as data information for classification and collection. This paper uses the Bisecting K-means clustering algorithm to mine the state of interest. Finally, the feature maps of interests and behaviors are summarized. By processing four typical types of e-commerce user demand status, including background management type, continuous search type, product browsing type and information search data, and clustering based on page type, an effective method for dynamically changing demand judgment is obtained. The state of online shoppers is analyzed through data processing, which also proves the effectiveness of the computer intelligent information system.

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