Female Players' Influence in the Chinese Video Game Market

Abstract

Since the video game industry in China has been promoted by the government, China is gradually becoming the world's largest mobile game market. In this growing trend, female players have contributed a lot. This paper employs numerous data about female players in China, including the number of female players, gender distribution of video games, actual sales of female games, etc., to develop multiple linear regression models for analyzing female players' influence in the Chinese video game market. In order to show and analyze the results more accurately, this paper uses several graphs to show trends. The outcome of the regression model will contribute to a better understanding of female player's influence these years. The research found some facts about Chinese video game markets, such as a significant increase in the number of female gamers challenging established gender preconceptions and highlighting a shift in societal attitudes toward gaming, the increase of female gamers has contributed to the overall expansion of the gaming business in China, female players are more interested in simulation and puzzle games, technological improvements like the widespread usage of smartphones eased equitable access to gaming and encouraged female gamers to participate.