Principle and Applications of Big Data Consumer Behavior Analysis

Abstract

As a matter of fact, with the rapid development of computation ability as well as machine learning approaches, the usage of big data has long been a theme that has attracted researchers from different fields. To be specific, it includes practical applications in the fields of economy, education, as well as market development. With this in mind, in this article, the author explores the actual use of big data in terms of consumer behavior analysis through different research methods of big data to understand big data. The principle, utilized models as well as procedure for big data analysis will be demonstrated in detail. At the same time, the current limitations of different models will be discussed. Finally, the study puts forward the problems faced by big data and the views on future big data development. Overall, these results shed light on guiding further exploration of consumer analysis based on the state-of-art bigdata analysis scenarios.