Big Data Analysis in Consumer Behavior

Abstract

As a matter of fact, big data is an increasingly prevalent tool in contemporary society and has been shown to benefit numerous industries. Given the importance of consumer behavior as a market indicator, big data analysis of such behavior is of great significance in modern life as well as decision makings. With this in mind, based on these examples, this study will gain insight into the methods by which big data can be used to analyze consumer behavior. To be specific, this research will analyze and expound upon three examples of previous research that employ big data to study consumer behavior. On this basis, this paper will discuss the limitations and future developments of big data applications in this field. According to the analysis, this paper emphasizes the potential of big data in consumption to stimulate economic growth. Overall, these results shed light on guiding further exploration of consumer behavior analysis.