Effect of COVID-19 Towards Cosmetics in China

Abstract

The prevalence of COVID-19 had a certain impact on many industries, including the cosmetics market. Accessing this study, we aim to investigate the cosmetics market during COVID-19 and to quantify total profit of this market. We have collected and organized relevant sales data on the Chinese cosmetics market during the epidemic period from 2019 to 2022. Besides, this paper used single factor equation analysis and linear regression methodology to test the collected data. Further more, This paper has depicted the constantly changing characteristics of this industry through statistical analysis of the data. This paper finds the correlation between the cosmetics market and economic data. There is a strong positive correlation between the growth of certain economic data and the growth of the cosmetics market. The findings reveal that the demand for cosmetics did not decrease during the epidemic. Also, the non-contact consumption methods had increased. The study clearly demonstrates the changing characteristics of the industry, and identifies key factors affecting the development of the industry.