From Evertoys to LEGO: Exploring Sustainable Development Models in the Toy Industry

Abstract

In the context of global environmental challenges and resource depletion, this study focuses on sustainable development models in the toy industry. The study mainly explores Evertoys’ and the LEGO Group’s adoption and implementation of environmentally friendly business models. Through literature review and case study analysis, this paper examines in detail how these companies address environmental challenges in the whole process of toy production and consumption through innovative business models and sustainable development strategies. The findings indicate that Evertoys' subscription service model and LEGO's recycling program effectively reduce the demand for new toys, promote resource conservation and toy reuse, and provide consumers with more environmentally friendly toy usage options. In addition, these measures are conducive to mitigating the negative environmental impacts of toy production and disposal, driving the industry towards more sustainable development. To sum up, sustainable development in the toy industry requires collective efforts from industry participants, including the adoption of eco-friendly materials, improvement of production processes, increased consumer awareness of sustainable toy choices, and enhanced recycling and circular utilization of toys. Furthermore, policy support from governments and relevant institutions is a key factor in promoting sustainable development in the industry.