The Usage of Brand IP in Commercial Space

Abstract

As social media becomes one of the important parts of people’s lives, building up a commercial space based on brand IP has become an approach to make a profit. This essay aims to figure out the reason for the population of the brand IP and the usage of brand IP in commercial spaces. It explains brand IP as a charming creation and a famous copyright used in various domains. Based on its characteristics, the publicity strategy and the ways to create royal customers are given to lay the foundation for the popularity of commercial space. This essay uses case analysis to study the usage of brand IP from the aspect of visualizing specific space and adapting graphic design in the space, therefore giving some suggestions for brands who want to set up an internet-famous store. In conclusion, the key to the success of commercial space based on IP is fans’ enthusiasm; the brand uses its attractive characteristics to gain fame at first and then creates a space that makes customers feel familiar by rebuilding the same construction or full of elements that are extracted from the brand IP.