Research on Design Innovation of Graphical Advertisement Based on Visualization and Graphics
DOI:
https://doi.org/10.54097/hset.v23i.3612Keywords:
"Visualization" and "Graphization"; Print advertising; integration.Abstract
This paper explores the application of the combination of "visualization" and "graphics" in the expression of graphic advertising design. Based on the contents of psychology and advertising, literature research, comparative analysis, empirical research, and interdisciplinary research are used to identify feasible ways to present visual expressions that combine "visualization" and "graphics". The technology that combines "visualization" and " graphics" has enriched the presentation of graphic design, broadened the expression of graphic design, and provided new room for the creation and expression of two-dimensional graphic advertising design.
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