Innovative Expression in Graphic Design based on Animal Patterns in Huangmei Cross-stitch

Abstract

Huangmei cross-stitch is a traditional handmade craft with great regional charm and cultural conservation. Extracting cultural elements for innovative design can not only improve its modern significance, but also promote its dissemination and development, so as to provide new development ideas for intangible cultural heritage in the new era. This paper makes an innovative visual exploration for Huangmei cross-stitch by means of innovative graphic expression, and strengthens pattern innovation, color innovation and expression innovation in the graphic design and creation of Huangmei cross-stitch. Through systematic analysis, a series of innovative expression designs based on animal patterns in Huangmei cross-stitch are completed in graphic design, so as to activate the vitality of intangible cultural heritage, improve the visibility of Huangmei cross-stitch in daily life, and make it go to life, the public and the future with graphic design techniques.