Research on Exploding Video Creation Strategy based on Visual Communication

Abstract

With the rapid development of digital media technology, the form of information dissemination is constantly updated, reflecting the development and progress of the times. Facing the new situation and task, the analysis of the new strategy of visual communication design of communication content is an extremely important link. As a new way of communication, short video has changed the way people get information and socialize. The rise of short video makes the audience gradually develop fragmented audio-visual habits, which in turn affects and changes the production and communication mode of traditional media. Using the theory of communication to analyze, it is not difficult to see the characteristics of communication methods. The era of big data enables communicators to grasp the needs of audiences more accurately and optimize communication methods. More and more mainstream news media have entered the field of short video creation. Creating explosions and detonating traffic is the only way to expand the media's influence, seize the right to speak online and guide public opinion. From the perspective of visual communication, this paper analyzes the audience's media choice and the change of visual center, and gives some suggestions on the creation strategy of explosive short videos.