New Idea of Adopting Online Platform Sales for Rural Agricultural Products Backlog Problem Under Epidemic

Abstract

Agricultural products are the basic national economy and an important pillar product to protect people's livelihood, "people are food for the day", food is the most basic human survival resource, the basic position of agriculture in the national economy, prominently expressed in the role of food. However, since the outbreak of the new corona virus in 2020, agricultural products around China have been stagnant,  and it is of great importance to actively respond to the call of the national policy for rural revitalization and high-quality agricultural development to help solve the problem of stagnant agricultural products. With the rapid development of China's Internet and e-commerce in recent years, it has become very common for China's traditional industries to involve in Internet platform sales, which has greatly broken through the restrictions of time and space and effectively reduced transaction costs. The rapid development of the agricultural products online sales industry is expected to gradually become a new development opportunity for agricultural products sales in the future. Therefore, this paper proposes a new idea of agricultural products-market-customer online sales based on the actual situation at present.