Marketing Strategies of Public Hospitals – Take A Public Hospital in Hebei as an Example
DOI:
https://doi.org/10.54097/hset.v36i.6255Keywords:
marketing strategies, public hospitals.Abstract
In the environment of health and medical care reform, public hospitals need to conduct more effective marketing management for their own survival and development, this can increase the influence of the hospital and at the same time increase its revenue. This paper analyzed the status of the marketing strategies of the hospital and proposed suggestions to improve its marketing strategy.
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