A Study on the Development of Tourism in Pu'er Tea Culture based on Rural Revitalization

Xiaoyan Wang

doi:10.54097/hset.v50i.8463

Authors

Xiaoyan Wang

DOI:

https://doi.org/10.54097/hset.v50i.8463

Keywords:

Rural tourism, Rural revitalization, Tea culture, Pu'er tea, Tourism experience, Marketing strategy.

Abstract

Over the past few years, the overall trend in the socioeconomic development of Japan has kept rising, and the rapid development of the economy has raised the quality of people's lives and led to the development of the third industry. Based on the contents of the activity report of the 19th national convention of China, The content of the report is to develop tea culture tourism projects with the goal of realizing rural revitalization, so as to promote the development of rural economy. Therefore, this paper presents the relevant concept of tea culture tourism and analyzes the importance of developing rural tea culture tourism, and proposes a rural tea culture tourism marketing strategy based on the background of rural development. This paper reviews the development of rural tourism in China through the method of literature analysis and examines the present state and problems of the development of rural tourism in Pu'er tea culture.To study the current situation and existing problems, analyze relevant strategies and solutions, and promote rural tea culture under the background of rural revitalization,the sustainable development of tourism provides new ideas.

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