The Impact of COVID-19 on Hermès and its Response

Authors

  • Wenxin Xia

DOI:

https://doi.org/10.54097/hset.v6i.933

Keywords:

COVID-19, Hermès, Luxury Goods

Abstract

In the face of the sudden epidemic, the luxury industry was caught off guard and suffered a major blow. This article takes Hermès as an example to study the impact of COVID-19 on luxury brands and their response to the crisis, aiming to explore the future of luxury brands.

References

Ko, E., Costello, J. P., & Taylor, C. R. (2019). What is a luxury brand? A new definition and review of the literature. Journal of Business Research, 99, 405-413.

Fama, E. F., & French, K. R. (2015). A five-factor asset pricing model. Journal of financial economics, 116(1), 1-22.

Deloitte. (2021). Global powers of luxury goods 2021.

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Published

27 July 2022

How to Cite

Xia, W. (2022). The Impact of COVID-19 on Hermès and its Response. Highlights in Science, Engineering and Technology, 6, 53–59. https://doi.org/10.54097/hset.v6i.933