The Pricing and Quantity Strategy of Reusable and Disposable Packaging

Abstract

 With the development of e-commerce, logistics has become a crucial component of agricultural product e-commerce. The rapid expansion of the logistics industry has led to an increasing demand for packaging, resulting in severe environmental issues caused by disposable packaging. Consequently, many agricultural product manufacturers have begun to adopt recyclable and reusable packaging for express delivery. This paper examines a profit-oriented supply chain model involving a packaging manufacturer and a courier company. The courier company offers both disposable conventional packaging and reusable green packaging. We investigate the profit relationship between the courier company and the packaging manufacturer under different proportions of conventional and green packaging. Specifically, we determine the optimal proportion that maximizes the profits of both the courier company and the packaging manufacturer. The findings of this study provide valuable insights for e-commerce businesses in selecting appropriate packaging types, encouraging more manufacturers to adopt recyclable packaging at an optimal proportion.