Corporate Sales in the Digital Era: The Relationship between Human Resource Technology Integration and Organizational Performance

Abstract

This article investigates the relationship between Human Resource Technology (HRT) integration and organizational performance within the context of corporate sales in the digital era. The research adopts a qualitative approach, utilizing interviews, document analysis, and observations to gather data from Human Resource (HR) professionals and sales professionals. The study's main objective is to uncover how the integration of HR technology influences sales strategies, employee engagement, and customer-centric practices, ultimately impacting organizational performance. The literature review delves into the digital era's impact on corporate sales, the role of HR technology, and previous studies on technology integration in HR. A conceptual framework guides the analysis, emphasizing strategic alignment, data utilization, employee engagement, and a holistic approach as key themes. Findings indicate that strategic alignment between HR and sales goals enhances sales outcomes, with data analytics playing a pivotal role in decision-making. The integration of technology fosters employee engagement and cultivates customer-centric cultures. Implications for corporate sales in the digital era highlight the importance of leveraging HR technology to align with sales objectives, harness data insights, foster employee engagement, and embrace a holistic mindset. However, the study acknowledges limitations such as sample size and contextual factors. In conclusion, this research contributes insights into the complex relationship between HR technology integration, organizational performance, and corporate sales outcomes. The findings underscore the significance of strategic alignment and data-driven decision-making, offering actionable recommendations for organizations aiming to navigate the challenges and opportunities of the digital era's corporate sales landscape.