How Digital Transformation Affect the Competitiveness of Enterprises of Petroleum Corporation

Abstract

Petroleum enterprises play an important fundamental role in our national economy. In the context of the rapid development of the digital economy, digital transformation is an effective way for enterprises to use digital information technology and digital platforms to enhance traditional power, promote information technology and business innovation, improve corporate performance, and seek lasting competitive advantages. Based on the concepts of digital transformation, dynamic capability and enterprise competitiveness and relevant theoretical basis, this paper constructs A theoretical model of digital transformation and enterprise competitiveness of petroleum enterprises with 1052 samples of 98 oil enterprises listed on Shanghai and Shenzhen A-shares from 2007 to 2021. Content analysis and crawler technology were used to calculate the degree of digital transformation, factor analysis was used to calculate the enterprise competitiveness index, and statistical analysis software STATA15.1 was used to analyze the impact of digital transformation on the competitiveness of petroleum enterprises and the regulatory role of knowledge transfer ability in this process. The results show that the digital transformation of petroleum enterprises is positively correlated with the competitiveness of petroleum enterprises. Knowledge transfer ability plays a moderating role in the relationship between digital transformation and competitiveness of petroleum enterprises. This paper discusses the mechanism between the digital transformation of petroleum enterprises and the competitiveness of enterprises, which helps petroleum enterprises to actively promote digital transformation, enhance their emphasis on technological innovation and patent research, and provide new ideas for petroleum enterprises to promote digital transformation and enhance their competitiveness.