Current Situation and Development Trend of Fresh Ground Coffee Market in China
DOI:
https://doi.org/10.54097/fbem.v10i3.11212Keywords:
Fresh powder and coffee, Comparative market analysis, Consumer analytics, Differentiation strategy.Abstract
Freshly ground coffee is coffee that is ground into coffee powder on site and then made by different extraction methods. Nowadays, with the acceleration of global economization, China's coffee industry is also booming, there are many chain cafes. Through consumer analysis in this paper, it is found that new coffee products have little impact on the overall brand store sales, and coffee needs to meet functional needs, so basic coffee is the choice of the public. In the past two years, the trend of increasing is obvious. It is estimated that fresh ground coffee will be more and more popular in the future to better meet people's needs for daily health.
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