Strategic Management Research of New Development Period for Internet Retail Enterprises
Using Xing Sheng You Xuan as an example
DOI:
https://doi.org/10.54097/fbem.v11i1.11770Keywords:
Community group purchasing, Xing Sheng You Xuan, Strategic management.Abstract
The new development period refers to the stage from the explosive growth of internet retail enterprises in 2018 to the present, experiencing the fluctuations of the pandemic and the capital boom, as well as unstable economic development. Strategic management for enterprises during this period is particularly important. Under turbulent conditions, what methodologies should business organizations choose as the basis for forming their forecasting and development strategies? Under unstable conditions, how can enterprises form the optimal strategic management system? This paper combines relevant theories and case studies to explore the effectiveness and feasibility of enterprise strategic management in specific situations, providing reference for relevant practitioners and interested parties.
Downloads
References
Tatiana, Grigorievna, Bondarenko, Ekaterina, Anatolievna, Isaeva, Sergey, Aleksandrovich, Orekhov. Anzor, U. Soltakhanov. (2017). Optimization of the Company Strategic Management System in the Context of Economic Instability. European Research Studies Journal, 20:3-24
Chandler A D．Strategy and Structure [M]. Cambridge MA: MIT Press 1962.
Ansoff H I .Corporate Strategy [M].New York:Mcgraw Hill, 1965.
Jiang Wenjun. Reinterpretation of the Strategic Concept Based on Mintzberg's Strategic 5p Model[J]. The Frontiers of Society, Science and Technology, 2019, 1(6).
David J.Teece . Strategic Management Jourrnal, 1997, 18 (7): 509-533
Song Bo, Xu Fei, Wu Qingsheng. "Frontier Issues in Corporate Strategic Management Theories." Shanghai Management Science, 2011, 33(03):43-51.
Michael E. Porter. Competitive Strategy. Beijing: Huaxia Publishing House, 1997.
Wang Xuhui. "The 'New Retail' in the New Era: E-commerce Transformation and Upgrading Trends Under the Digital Economy Wave." Journal of Beijing Technology and Business University (Social Sciences), 2020, 35(05):38-45.
Shi Hualing. "Innovative Development Strategies for Physical Retail Enterprises in China Under the 'Internet+' Context." Business Economics Research, 2017(17):99-101.
Yang Guang, Zhong Hanqing, Zheng Yang. "A Comprehensive Review of Learning Organization Theories." Shanxi Youth, 2020(16):98-99.
