Opportunities and Challenges for Luxury Goods Companies in the Era of Social Media
DOI:
https://doi.org/10.54097/fbem.v11i1.11828Keywords:
Social media, Luxury goods companies, Opportunities, Challenges.Abstract
With the deepening of the era's informatization and technological advancement, the world has been enveloped by the realm of big data and greatly influenced by it. Among them, "social media" has become a particularly active component, playing a crucial role in various industries and undergoing significant expansion of its functions. This paper takes "social media" as a medium to explore the opportunities and challenges for the development of the luxury goods industry. It aims to leverage its competitive advantages to achieve the sustainable development of enterprises.
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