The Exploration of Commercial Paths of Urban Cultural Heritage

Abstract

Due to the development of cities in modern China, improper protection of urban heritage has caused a lot of damage. Although the protection of urban heritage has been strengthened after the introduction of new regulations, in many cases due to improper operation or insufficient strength due to various reasons, the process of urban heritage protection is very difficult. Urban cultural heritage is also a unique feature of a certain area, which often attracts many foreign tourists. Therefore, the major merchants decided to develop their products based on the city's cultural heritage in order to attract more customers. From the standpoint of ordinary people, the citizen's perspective examines the purpose, process and results of urban heritage protection, respects the important position of citizens in urban heritage protection, fully considers the needs and feelings of the public, and tastes the public participation in the relevant links of heritage protection. Urban heritage protection from the perspective of citizens aims to integrate urban heritage into daily life, place emotional memories, maintain urban characteristics, and improve the quality of citizens. This article will discuss the protection of urban heritage by analyzing the public, to propose a commercial path for urban cultural heritage.