Marketing Strategy of Rural Tourism: A Case Study of Yim Tin Tsai, Hong Kong

Miao Miao

doi:10.54097/fbem.v5i1.1469

Authors

Miao Miao

DOI:

https://doi.org/10.54097/fbem.v5i1.1469

Keywords:

Rural tourism, Marketing Strategies, Yim Tin Tsai.

Abstract

Rural tourism, which integrates agriculture industry, folk customs, natural landscape and traditional tourism, has become one of the most popular choices for leisure activities and holidays. In the rural revitalization context in China, rural tourism is also developed to village conservation and sustainability development. However, some released projects did not achieve the expected results and finally ended with declined business or disputes. The paper took Yin Tim Tsai, a small village in Hong Kong as an example, discussing the marketing strategies and the feasibility of its tourism, and provide recommendations to promote the rural tourism marketing.

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References

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