Research and Analysis on Promotion Strategies for Retail E-commerce Platforms

Abstract

 Nowadays, under the background of new retail, online e-commerce platform shopping has become the main choice for market participants and consumers to purchase, and merchants use a variety of promotional tactics in an ingenious way. This paper researches and analyzes the retail e-commerce platform market, consumer demand and consumer satisfaction, as well as the Double Eleven promotional strategy and then provides effective suggestions for the development of live marketing for enterprises. During the period of investigation and research, the outbreak of the COVID-19 epidemic had a huge impact on the e-commerce industry. Therefore, this paper investigates and analyzes the development of e-commerce and the new models of promotion in response during the epidemic.