Risk Perception of Luxury Investment and Its Influencing Factors

Abstract

Nowadays, with the rapid development of economy and the continuous expansion of the market, the devaluation of currency in a short period of time is almost inevitable. Therefore, learning financial management and investment has become an indispensable ability for modern people. However, there are many types of investment. How to choose effective investment types and ways is worth thinking. When the economic conditions are relatively good, luxury investment can be said to be an effective way. In addition, luxury consumption is a new thing after the society has developed to a certain stage. It not only meets people's needs for the improvement of material living standards, but also provides more channels for individuals to accumulate wealth. Therefore, it is favored by more and more people, while there are still many deficiencies in the domestic luxury market, resulting in a lot of confusion and complex phenomena in the market. It is necessary for consumers to distinguish carefully. This paper mainly explains the risk perception of luxury investment, analyzes its influencing factors, and provides some suggestions for luxury investment.