Enterprise Long-term Development and Survival in The Crisis

Abstract

The paper encompasses an examination of the challenges that small and medium-sized enterprises may face during periods of economic depression, as well as the essential capabilities required for enterprises to sustain long-term competitiveness in such circumstances. By comparing the operational strategies employed by companies that successfully weathered economic crises with those that went bankrupt within the same industry and timeframe, this study identifies key factors contributing to enterprise resilience in times of crisis. These factors primarily include research and development efforts towards new product innovation, optimization of enterprise capital structure, and investment in human capital. Additionally, this paper analyzes the feasibility macroeconomic environments across different regions or countries, consumer demand patterns and confidence levels, as well as human capital availability and skill sets. In this way, smes in different countries can find their own solutions to cope with the crisis during the economic depression.