Research on Zhejiang Health Tourism Development under the Background of Rural Revitalization
Keywords:Rural revitalization, Zhejiang health tourism, Development strategy.
As the "rural revitalization" and "Health China 2030" strategies are promoted simultaneously, health tourism has become a new trend in the integration of tourism and health industry .One hand, with the rapid development of China's economic level, people's income level has increased and the demand for tourism has increased; on the other hand, in Covid-19 epidemic era, health is also a major issue of increasing concern for citizens, which makes health tourism gradually accepted by society and tourists. Zhejiang province has good health tourism resources, and the overall situation of health tourism shows an upward development trend, becomes one of the important projects of Zhejiang tourism industry. This paper explores the problems and shortcomings of the current health tourism in Zhejiang Province through the research methods of literature analysis, case study, in-depth interview and questionnaire, and tries to put forward feasible suggestions to provide effective help to Zhejiang health tourism under the background of rural revitalization as well as health tourism in other regions.
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