How SMEs Develop International Markets
DOI:
https://doi.org/10.54097/qrq9j091Keywords:
Small and medium-sized enterprises, International market, Opportunities and challenges.Abstract
With the acceleration of the globalization process and the intensification of market competition, SMEs are gradually realizing that the development of international markets is crucial to their future development. However, due to their relatively limited capabilities, SMEs face many challenges in the process of international market development, including financial and resource constraints, asymmetric market information, legal and policy barriers, cultural differences and language barriers. In response to these challenges, SMEs' internationalization requires identifying suitable international markets, customizing product and marketing strategies, ensuring product quality and compliance, cross-border cooperation and resource integration, and establishing reliable logistics and supply chain systems.
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