Analysis of Marketing Competition in Traditional Chinese Medicine Industry Based on Boston Matrix: Take a Well-known Chinese medicine company A as an example

Nianzhang Li; Yuchen Jiang; Mengran Zhang; Mingjie Zhu; Zheng Liu

doi:10.54097/p81q8a78

Analysis of Marketing Competition in Traditional Chinese Medicine Industry Based on Boston Matrix

Take a Well-known Chinese medicine company A as an example

Authors

Nianzhang Li
Yuchen Jiang
Mengran Zhang
Mingjie Zhu
Zheng Liu

DOI:

https://doi.org/10.54097/p81q8a78

Keywords:

Chinese medicine enterprises, Boston matrix, Business operations.

Abstract

As the original medical science of the Chinese nation, traditional Chinese medicine is facing new challenges and opportunities in the development of the ever-changing times. This paper takes a well-known Chinese medicine company as an example, and uses the Boston matrix to analyze the marketing competition of the Chinese medicine company, in order to have a more eye-catching development in the new market environment.

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References

Yan Yan, Yang Yajuan, Zhang Lingdan, Xu Huahui. Analysis on the strategic selection (corporate level strategy) of China Beijing Tongrentang (Group) Co., LTD. (600085) [J]. Modern Economic Information, 2015, (24): 61.

Guan Linli. Research on the sustainable growth path of time-honored enterprises from the perspective of strategic entrepreneurship [D]. East China University of Science and Technology,2013.

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Published

03-02-2024

Issue

Vol. 13 No. 2 (2024)

Section

Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Li, N., Jiang, Y., Zhang, M., Zhu, M., & Liu, Z. (2024). Analysis of Marketing Competition in Traditional Chinese Medicine Industry Based on Boston Matrix: Take a Well-known Chinese medicine company A as an example. Frontiers in Business, Economics and Management, 13(2), 31-33. https://doi.org/10.54097/p81q8a78