Study of the Concepts and Theories of Corporate Strategy

Sha Ri Na

doi:10.54097/1xpat631

Authors

Sha Ri Na

DOI:

https://doi.org/10.54097/1xpat631

Keywords:

Corporate Strategy, Concept, Theory.

Abstract

This study discusses and analyses the concepts and theories of corporate strategy. Firstly, it introduces the concept of corporate strategy, then it introduces the types and characteristics of corporate strategy, and finally it introduces the theoretical knowledge related to the strategy formulation and implementation of enterprises. By studying the concepts and theories of corporate strategy, it can help companies to identify key factors, formulate effective strategic goals and strategies, and assess their impact on organisational performance. In addition, the findings can provide academics with new theoretical perspectives and research methods to promote the further development of corporate strategy research.

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