Innovation and Integration of Folk Art Elements in The Design of Cultural and Creative Products

Hongli Yang; Wenchi Qian; Yongjie Gong; Le Gao

doi:10.54097/fbem.v5i2.1753

Authors

Hongli Yang
Wenchi Qian
Yongjie Gong
Le Gao

DOI:

https://doi.org/10.54097/fbem.v5i2.1753

Keywords:

Folk art, Cultural and creative products, Product design, Cultural heritage.

Abstract

The culture contained in cultural and creative products is the main intention of consumers to consume. Folk art can be used as an entry point to research and develop cultural and creative products with strong regional characteristics to attract more consumers. Cultural and creative products that draw on Chinese artistic elements are a stepping stone to the world, showing Chinese culture and establishing a nation. Confidence at its best.

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