Research on Financial Management Problems and Countermeasures of College Students' Entrepreneurial Enterprises

Abstract

With the stability of the social situation and the recovery of the economy, the market gradually returned to normal, and consumer demand began to pick up. This provides more market opportunities and development space for college students to start their own businesses. At the same time, the entrepreneurial enthusiasm of college students is gradually rising. In order to encourage college students to start businesses, the government has increased policy support, reduced the threshold and risk of entrepreneurship, and provided a good environment for college students to start businesses. Nowadays, under the general trend of severe employment situation, many college students have invested in the entrepreneurial army, but they give up entrepreneurship when the entrepreneurial enterprises face financial management problems. Therefore, from the perspective of college students' entrepreneurial enterprises, this paper studies the financial management problems and countermeasures encountered by college students in the process of entrepreneurship, which has certain reference significance for the benign operation and sustainable development of college students' entrepreneurial enterprises. Therefore, from the perspective of college students' entrepreneurial enterprises, this paper studies the financial management problems and countermeasures encountered by college students in the process of entrepreneurship, which has certain reference significance for the benign operation and sustainable development of college students' entrepreneurial enterprises.