Optimisation of Game Strategies Under Information Asymmetry Between Insurance Companies and Consumers

Abstract

The information asymmetry common in insurance markets has a profound impact on market operations and outcomes, and game theory provides a framework for understanding and responding to this problem. This paper explores the manifestation of information asymmetry in the insurance market and the application of game theory, as well as the optimisation of strategies between insurers and consumers. On the part of insurance companies, game strategies are optimised through measures such as improving information transparency, enhancing risk assessment and establishing long-term cooperative relationships, while consumers actively participate in the market game by enhancing their awareness of self-protection, improving their insurance knowledge and choosing reputable insurance companies. These optimisation measures help to improve the market environment, enhance market efficiency and achieve a win-win situation in the insurance market, laying the foundation for the healthy development and sustainable stability of the insurance market.